Contributor Profile

Robin Hopper

Job TitlePresident

Company NameGuestlogix

About

Robin Hopper is President of Guestlogix and a product development and marketing strategist. Hie is focused on tech product, mobile strategy, customer relationship management (CRM) and marketing automation.

He has deep experience inside and outside the airline industry in consumer and digital marketing and has worked with top brands, including WestJet, Southwest, KLM, Qantas, Motorola, Pepsi and Sony Pictures, and in highly secure/sensitive data environments.

With Guestlogix, he has built a first-of-its-kind airline commerce platform to 'consumerise' the passenger experience by mining customer data, developing intuitive user experiences, building personas for customer segmentation, automating personalized/relevant offers with predictive and prescriptive analytics and driving customer loyalty. 

Conference Sessions

  • Digital- and data- supported experiences

    Monday14:45 - 15:2001 Apr 2019
    Digital: The New Reality

    Ultra-low-cost, ultra-digital – case studyUltra low cost carrier Swoop is challenging the narrative that full-service carriers such as WestJet cannot successful...

    • Language: English

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