Creating the complete digital and physical journey?

Creating the complete digital and physical journey?

01 Apr 2019, 12:00 - 13:00

Digital: The New Reality

Can we put ourselves in the shoes of the digital natives to transform passenger experiences? If Apple or Google launched an airline or an airport, how would they innovate the digital and physical travel landscape to delight and address the stresses of air travel?

This strategic discussion will also consider:

  • How to collaborate better – can a shared approach to data and solutions help airlines and their partners deliver better experiences?
  • How should we combine brand vision and digital tools to transform experiences on the ground and inflight?                         
  • How will digital transformation in the pax-ex and interiors supply chain support customer journey transformation?             
  • Digital opportunities to make life easier for passengers              
  • Many digital initiatives are about automating processes and self-service – how do you differentiate the digital experience?
  • How do you put human empathy back into the experience and can technology help?


Russell Holmes, Strategy Director & Partner, ico Design

Simon Krasowski, Director of Digital Transformation, Diehl Aviation

Bess Chapman, Operating Principal, JetBlue Technology Ventures

More speaker information coming soon


  • Russell Holmes


    Strategy Director & Partner

    ico Design

    Russell Holmes has an MA in Communication Design and over 25 years experience in branding and design, working with many of the world’s leading...

  • Simon Krasowski


    Senior Vice President Digital Transformation

    Diehl Aviation

    In his role as Senior Vice President Digital Transformation, Simon Krasowski is responsible for developing and executing an integrated, long-term...

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