Insights into innovating aviation for the 21st century

Insights into innovating aviation for the 21st century

30 Mar 2020, 12:00 - 13:00

Hamburg Messe - Hall A4 Upper


12.00 – 12.30    Creating a Supersonic Experience

Boom and JPA Design are developing the next generation of airliners, and this time they’re supersonic. Check in with these two innovative companies and learn about their joint mission of reimagining the passenger experience with Overture, history’s fastest commercial airliner.

Ryan Scott, Senior Vice President of Global Sales, Boom Supersonic

Ben Orson, Managing Director London, JPA Design


12.30 – 13.00    Disrupting from within

Airbus is challenging its teams to think differently and disrupt from within. Learn more about the initiatives and methodologies the aircraft manufacturer deploys to encourage innovations that will transform passenger experiences, including:

  • Innovation centres around the world.
  • Accelerating aerospace start-ups in the Airbus BizLab.
  • A350 XWB Flight Lab as a platform to test cabin innovations in flight and with customers, pioneering Internet of Things in the aircraft cabin (Airspace Connected Experience).


Florent Petteni, Aircraft Interiors Marketing, Airbus





  • Ryan Scott


    Senior Vice President of Global Sales

    Boom Supersonic

    Ryan Scott leads business development and sales as the Senior Vice President of Global Sales for Boom Supersonic. Prior to Boom, Ryan was with...

  • Ben Orson


    Managing Director London

    JPA Design

    Ben Orson studied Industrial Design at Loughborough University and went on to complete an MA in the subject at Central Saint Martin's. He joined JPA...

  • Florent Pettini


    Aircraft Interiors Marketing


    Florent Pettini works in Aircraft Interiors Marketing at Airbus, where he contributes to cabin product development and supporting sales campaigns....

  • Jennifer Coutts Clay



    JETLINER CABINS e-book app

    Jennifer Coutts Clay is the author of the ebook app JETLINER Cabins, which has been described as “The only comprehensive survey of the cabin...