Digital- and data- supported experiences

Digital- and data- supported experiences

01 Apr 2019, 14:45 - 15:20

Digital: The New Reality
Language:
English

Ultra-low-cost, ultra-digital – case study

Ultra low cost carrier Swoop is challenging the narrative that full-service carriers such as WestJet cannot successfully move upmarket and downmarket at the same time. Canada's newest airline is sustaining its own brand by connecting directly with passengers through their mobile devices.

In this session, attendees will learn how Swoop's partnership with travel retail tech specialist Guestlogix is marrying travel, technology and loyalty in new and unique ways, including:

  • Innovating in the direct mobile channel without the digital and marketing resources of larger carriers.
  • Curating experiences and deliver what travellers want at every single moment, inextricably linking an airline’s or travel merchant’s brand with a positive, smooth travel experience.
  • Establishing a complete digital commerce infrastructure from day one, without the complications and expense of building your own systems that eventually become a liability.

 

Robin Hopper, President, Guestlogix

More speaker information coming soon

Contributors

  • Robin Hopper

    Speaker

    President

    Guestlogix

    Robin Hopper is President of Guestlogix and a product development and marketing strategist. Hie is focused on tech product, mobile strategy, customer...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.