Keynote: The Economy of the Next Fifty Years will be run by the Customer Experience

Keynote: The Economy of the Next Fifty Years will be run by the Customer Experience

30 Mar 2020, 14:15 - 14:45

Hamburg Messe - Hall A4 Upper
Language:
English

The days of begging for likes are over. The customer economy is all about doing likeable things. As the network gets smarter and smarter, it'll know your favourite places before you do, and share those with the world – when the world is looking. 

So if your friends are looking for a restaurant in New York City, and you live there, it'll show them where you eat, automatically, because logic suggests that if you go there a lot, you like the place, and your friends usually like what you like. It’s not private if you’re already posting from there, remember. 

What does this mean for airlines and other travel businesses? It means that it's time to start focusing on the customer experience. Without that, no amount of advertising, marketing, or SEO will save you. Insights from best-selling author and entrepreneur Peter Shankman will include:

 

  • The five rules of the customer economy.
  • Why “nice” matters.
  • How to stay "top-of-mind" in every customer's brain, from before they plan their trip until long after the return home.
  • How millennials travel, and how generations Z and Alpha are plotting to take their travel to the next level over the next 50 years.
  • How millennials, as well as Generations Z and Nero-atypical are consuming content, and how you can get in front of them.

 

 Peter Shankman, Futurist, Epic Marketing Consultants 

 

Contributors

  • Bernd Knobe

    Moderator

    Managing Partner

    Umlaut

    Having worked in the aviation business for many years, Bernd Knobe has increasingly focused on both passenger connectivity and future digital...

  • Peter Shankman

    Speaker

    Futurist

    Epic Marketing Consultants

    The New York Times has called Peter Shankman "a rockstar who knows everything about social media and then some." He is a 5x best-selling author,...