Contributor Profile

Martin Darbyshire

Job TitleChief Executive Officer

Company Nametangerine


Martin Darbyshire has been inspiring groundbreaking innovation and forward-thinking strategic design at tangerine since co-founding the company in 1989. Under his stewardship the company has grown into an international design consultancy with offices in the UK, South Korea and Brazil; from which, tangerine exports innovation, strategy and design services to the world’s leading brands, service providers and manufactures.tangerine has completed a diverse range of successful projects that create exceptional customer experiences for both business and consumer for clients including: British Airways, Cathay Pacific, Cepsa, Gulf Air, Hyundai, Huawei, Innisfree, LG, Nikon, Samsung, Sindoh and Toyota.

Most notably, Martin led the multi-disciplinary team that created both generations of the “Club World” business class aircraft seating for British Airways – the world’s first fully flat bed in business class, which, since its launch in 2000, has remained the profit engine for British Airways.

Martin is a trustee of the UK Design Council, a fellow of the Royal Society of Arts and the Chartered Society of Designers, and a long-standing juror at the Red Dot Awards in Europe and Asia. In 2018 Martin joined the panel for the Multi-generational society at the London Design Festival. Previously he led the design team taking part in Central Saint Martin’s Design For Ability research project.

Conference Sessions

  • Flying for All

    Monday16:45 - 18:0001 Apr 2019
    Stream 1: The Competitive Cabin

    Are airlines overlooking a critical opportunity to access new customers and strengthen brand loyalty? How can an inclusive attitude and innovative solutions cre...

    • Language: English

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