Contributor Profile

Andreas Koukas

Job TitleSenior Manager, Europe & Middle East & Africa Luxury

Company NameHilton Luxury Division Europe & Middle East


Andreas Koukas has spent the last 11 years at Hilton Worldwide, based in the United Kingdom, and currently heads luxury marketing in Europe, the Middle East and Africa. He is responsible for omni-channel marketing strategies, supporting Waldorf Astoria, LXR, Conrad and Canopy branded hotels in his region.

Recently, he led the launch of the luxury experiences website, showcasing authentic experiences of luxury hotels and supporting campaign. In the past he has been responsible for digital marketing in several geographical regions, such as Continental Europe, the Middle East, Russia and Turkey. 

Andreas was born in Athens and studied Business Organisation and Administration at the University of Piraeus. He completed his master’s degree in Strategic Marketing at the University of Cranfield.

Conference Sessions

  • Rethinking the physical experience

    Monday12:00 - 13:0001 Apr 2019
    Stream 2: Revitalizing The Journey

    How can we embrace more voices in the passenger journey? How do we devise holistic responses to the traveller's journey? What can airlines learn from how the ra...

    • Language: English

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