Flying for All

Flying for All

01 Apr 2019, 16:45 - 18:00

Stream 1: The Competitive Cabin

Are airlines overlooking a critical opportunity to access new customers and strengthen brand loyalty?
How can an inclusive attitude and innovative solutions create an onboard experience that works for every passenger, including those travellers with mobility, visual or hearing impairments?

This round-table discussion will bringing together a cross-section of experts from across the value chain so that we can get a holistic understanding of the challenges and potential solutions or innovations.

  • For someone to fly in their 'own' wheelchair requires that unique solution inside the aircraft cabin, this requires aviation to innovate together – can this be done?
  • IATA predicts passenger number will double by 2036 and PRMs (passengers with reduced mobility) are rising in double digit figures yearly. How can we best accommodate them with dignity in air travel?
  • Is there an appetite for change and what are the benefits for customers and airlines?


  • Geraldine Lundy


    Passenger Accessibility Manager

    Virgin Atlantic

    Geraldine Lundy has worked in the Medical Services team at Virgin Atlantic for 20 years. For the past seven years she has had the privilege to be the...

  • Martin Darbyshire


    Chief Executive Officer


    Martin Darbyshire has been inspiring groundbreaking innovation and forward-thinking strategic design at tangerine since co-founding the company in...

  • David Brown


    Business Development Director

    Bluebox Aviation Systems

    David Brown is Business Development Director and a member of the board for Bluebox Aviation Systems. Previously, he founded aviation software...

  • Christopher Wood



    Flying Disabled

    Chris Wood is a campaigner and lobbyist in aviation and disability, he is a member of the UK CAA Access to Air Travel advisory group and the Heathrow...

  • Zuzana Hrnkova


    Vice President Marketing


    Zuzana Hrnkova has 25 years’ experience in the aviation business and joined ATR, the European turboprop manufacturer and the world leader in the...

  • Paul Priestman




    Paul Priestman is a designer, co-founder and Chairman of global design consultancy PriestmanGoode, which has been leading innovation in aircraft...

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