Flying for all

Flying for all

01 Apr 2019, 16:45 - 18:00

The Competitive Cabin

Moderator: Paul Priestman, Director & Chairman, PriestmanGoode

Are airlines overlooking a critical opportunity to access new customers and strengthen brand loyalty?
How can an inclusive attitude and innovative solutions create an onboard experience that works for every passenger, including those travellers with mobility, visual or hearing impairments?

This round-table discussion will bringing together a cross-section of experts from across the value chain so that we can get a holistic understanding of the challenges and potential solutions or innovations.

  • For someone to fly in their 'own' wheelchair requires that unique solution inside the aircraft cabin, this requires aviation to innovate together – can this be done?
  • IATA predicts passenger number will double by 2036 and PRMs (passengers with reduced mobility) are rising in double digit figures yearly. How can we best accommodate them with dignity in air travel?
  • Is there an appetite for change and what are the benefits for customers and airlines?


Zuzana Hrnkova, Vice President Marketing, ATR

Christopher Wood, Lobbyist, Flying Disabled

Geraldine Lundy, Passenger Accessibility Manager, Virgin Atlantic

Martin Darbyshire, Chief Executive Officer, tangerine

David Brown, Business Development Director, BlueBox Aviation Systems


  • Geraldine Lundy


    Passenger Accessibility Manager

    Virgin Atlantic

    Geraldine Lundy has worked in the Medical Services team at Virgin Atlantic for 20 years. For the past seven years she has had the privilege to be the...

  • Martin Darbyshire


    Chief Executive Officer


    Martin Darbyshire has been inspiring groundbreaking innovation and forward-thinking strategic design at tangerine since co-founding the company in...

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