Innovating experiences with new sensory touchpoints

Innovating experiences with new sensory touchpoints

01 Apr 2019, 14:45 - 16:00

Revitalizing The Journey

Sonic Branding – how music can build a stronger bond with your (future) customers

Air travel will always remain an emotional service; not only when it comes to inspiring passengers about their destinations but also by ensuring that they feel safe when flying. Music can tap in to these emotions and amplify them throughout the customer journey to create brand benefit. It can also play an integral part, triggering recall, and steering and shaping brand perception.

  • Why is sonic branding relevant for the airline industry
  • Developing and implementing a successful and own-able identity in music for KLM


Luc Van Stiphout, Head of Music & Brands, MassiveMusic



Biometrics – the value of recognition

This session will address how biometric technologies such as facial recognition are transforming passenger experiences in a world of increased self-service, including:

  • How seamless are future travel journeys going to be?
  • Insights from early biometric adopters on the ground
  • How does the inflight experience fit into the seamless vision and can biometric technologies support better inflight services for passengers?


Simon Wilcox, Head of Automation and Optimisation, Heathrow Airport

More speaking information coming soon


  • Luc Van Stiphout


    Head of Music & Brands


    Luc Van Stiphout heads up the Music & Brands department within MassiveMusic. His background lies both in music and marketing-communications, having...

  • Simon Wilcox


    Head of Automation and Optimisation

    Heathrow Airport

    Simon Wilcox leads Heathrow Airport’s Automation of the Passenger Journey programme, which is focused on the development of an end-to-end passenger...

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