Passenger Experience Conference most recently featured an introductory welcome and plenary session focusing on A Vision of the Multi-Modal Future before splitting into two streams that ran in parallel for the rest of the day: Delivering for the New Generation of Passenger and Succeeding in the Green Revolution.
What happened last year
Speakers from 2023
Demystifying Digital Realities: Creating New Journey Narratives
Jo Rowan, Associate Director Strategy and Customer Experience, PriestmanGoode
What will be the passenger experience expectations and needs of new generation passengers flying in the second half of this decade? How will they engage with technology and what role will the augmented and virtual realities play in creating seamless experiences, including:
- understanding how digital is changing
- creating better and elevated experiences for all
- understanding how needs are changing for next-generation passengers
- understanding how people may experience a journey from 2030
Preparing for 2030 and a New Travel Landscape: Innovation at Air New Zealand
Kerry Reeves, Head of Airline Programmes, Air New Zealand
Getting the balance of current behaviours, insights and future predictions is critical to identifying a design specification. What people say isn’t always what they do: create and develop concepts and mock-ups to check, test & observe. Let your own opinion determine the questions not the answers. If you explore the questions and problems to enough depth, the answers and solutions will become obvious.
If you think innovation is hard, wait until you try to execute and operationalise it.
Debunking the Seamless Journey
Eric Bogner, Executive Creative Director, Teague
Aviation grows more complex by the day as we ride a wave of innovation in tech and sustainability while answering to new demands from both passengers and policy. With all this complexity in the industry, how do we better engage with passengers and support their travel expectations?
Thinking in ecosystems and creating a multimodal system is about focusing on stitching together the different facets of the travel experience. Potential pinch points are opportunities for innovation, collaboration, and differentiation.
Cabin Sustainability: Understanding the Way Ahead
Anaïs Marzo, Head of Aircraft Interiors Marketing, Airbus
Today, passenger research shows that 80% of companies incorporate sustainability travel policies and that 40% of travellers are willing to pay for CO2 Neutral tickets. With a paradigm shift towards sustainable cabin design, Anaïs Marzo, Head of Aircraft Interiors Marketing, Airbus unpacks the future of passenger experience, maintaining superior comfort, and respecting the planet with leading sustainable aviation initiatives.